Here are the 5 best ways to contact your customers
Keep YOU and your Business TOP OF MIND.
Email–Email marketing can be done via e-newsletters which can be sent weekly, or every 2 weeks. You can also send broadcast emails that are sporadic, concise announcements which inform the customer about one special thing. Auto-responders,which are specific email marketing messages that are written in advance and automatically go out to subscribers on certain days, can also be set up in an email marketing system.
Direct Mail–Letters, postcards, menus, and flyers are all forms of direct mail which can be targeted geographically by zip code to your target customers or mailed to your existing customer base.
SMS Text/Mobile–With your customers’ permission you can contact them using text messages on their mobile phone. A good way to use this is to announce coupons, specials, or appointment reminders or openings.
Social Media–Social media marketing puts your rolodex on steroids. Using social media allows you to communicate with you entire database at one time depending on the method used.Twitter, Facebook, and LinkedIn are all great social media networking sites and a solid way to expand your prospects beyond your existing customers. Be sure that you understand the culture of each site before diving in to the conversations.
Event Marketing–A great way to invite people to a grand opening, workshop, or holiday party is to send aninvitation using use eventbrite.com to conduct an event marketing campaign. These services allow users to create tickets, contact or name tag lists, and generate automatic reminder email messages to invited guests and registered attendees.